A start-up tech company had been developing their self-development platform, months of programming and internal testing had taken place, but it had not been tested by their target audience. Perceptions of the concept and usability data was key to ensure that the next phase of development took the right path.
The marketing team approached companies willing to be involved in the testing phase. A 6 week programme of testing was created, with each week focusing on a different element of the platform. At the end of each week, users were asked to complete an online questionnaire. Along with user analytics, the data from the online questionnaire allowed us to build up a picture of how the platform was being used, which bits worked and which bits needed improving.
Data was used to help secure funding for Phase 2 of development. Testimonials from users are being used in marketing communications, and the development of the platform continues based on the findings from user testing.
“Amanda helped us to set up a rigorous pilot testing phase of our new tech product. Her experience and organisational skills were really valuable and gave us rich insights which we used to inform the final phase of development. With her help, we’ve taken to market a fantastic product which we all 100% believe in.”
Emma Nickson, Head of Brand and Marketing