Are you a consultant or strategist who needs data to help make more informed decisions?
Or a marketing professional who needs a research specialist for an internal project?
Maybe you need to test how an ad campaign has performed, find out what customers really think about a product, or discover how employees feel about working for your client’s business. Or maybe you’re working on one of the many other challenges that market research can help with.
With more than 25 years’ experience, I work with people like you who need meaningful research that provides quality data to help make more informed decisions. I have a range of clients from large corporates through to independent marketing consultants and business advisors.
How I work
I’ll work with you to identify your objectives, translate them into meaningful questions, advise you on the best way to approach your audience, handle the fieldwork and then, most importantly, help you to understand what the answers mean. I can look after every stage of the project for you, giving you back time to work in your area of expertise and you will have the reassurance that the data will be correct.
I’m a numbers geek. My love of maths started at primary school thanks to my teacher Miss Orchard. Her enthusiasm for the subject instilled me with a lifelong passion for numbers. I love spotting patterns and trends whether that’s in a simple number puzzle or with a stack of data in a spreadsheet – give me a sudoku puzzle and I’m very happy!
After a Business Studies degree, I took a temporary job as a telephone interviewer for a local research company. I found that as well as getting to play with numbers all day, I really enjoyed the nature and variety of the work. I went on to find a graduate trainee job with a small research agency in Oxford. I built a solid career foundation and invested 20 years there. I worked with a range of businesses from media publishers, legal firms, business advisors to local charities helping them with customer satisfaction studies, employee engagement, new product development and brand tracking projects.
In 2015 the time was right to set up my own consultancy. ACE Market Research was born.