Are you a consultant or strategist who needs data to help make more informed decisions?
Or a marketing professional who needs a research specialist for an internal project?
Maybe you need to test how an ad campaign has performed, find out what customers really think about a product, or discover how employees feel about working for your client’s business. Or maybe you’re working on one of the many other challenges that market research can help with.
With more than 25 years’ experience, I work with people like you who need meaningful research that provides quality data to help make more informed decisions. I have a range of clients from large corporates through to independent marketing consultants and business advisors.
How I work.
I’ll work with you to identify your objectives, translate them into meaningful questions, advise you on the best way to approach your audience, handle the fieldwork and then, most importantly, help you to understand what the answers mean. I can look after every stage of the project for you, giving you back time to work in your area of expertise and you will have the reassurance that the data will be correct.
I’m a numbers geek. My love of maths started at primary school thanks to my teacher Miss Orchard. Her enthusiasm for the subject instilled me with a lifelong passion for numbers. I love spotting patterns and trends whether that’s in a simple number puzzle or with a stack of data in a spreadsheet – give me a sudoku puzzle and I’m very happy!
After a Business Studies degree, I took a temporary job as a telephone interviewer for a local research company. I found that as well as getting to play with numbers all day, I really enjoyed the nature and variety of the work. I went on to find a graduate trainee job with a small research agency in Oxford. I built a solid career foundation and invested 20 years there. I worked with a range of businesses from media publishers, legal firms, business advisors to local charities helping them with customer satisfaction studies, employee engagement, new product development and brand tracking projects.
In 2015 the time was right to set up my own consultancy. ACE Market Research was born.
If you have a business challenge that you need to solve then please get in touch. I’d love to have a chat.
Scroll down to find out about more about what makes me tick
Joy – Life is too short to not enjoy your work. I believe you can have fun while still delivering exceptional results. I appreciate that market research can be seen as dull, boring or even a dark art, but I aim to make your research project an enjoyable experience.
Integrity – In the age of “fake news” everything we do is under scrutiny, as a member of the Market Research Society I adhere to their Code of Conduct which ensures all research is conducted and reported in an appropriate manner. Your data will tell the truth.
Simplicity – I am a numbers geek, I work with a lot of data, lots of numbers, lots of spreadsheets. I will analyse and translate those numbers into meaningful information and will report in plain English, giving you a clear, actionable plan.
Connection – I’ll happily work with you on a one off project, but I really enjoy building relationships so I hope you’ll see the benefits of long term partnership and come back for more insight.
Objectivity – Sometimes research doesn’t give us answers we want to hear, but it will always give us answers that we can turn into actions. I always look at both sides of the story in a calm and rational way.
I know, I know – this is a huge buzz word at the moment. But I’ve been harping on about this for years. Small changes will have big impact, if lots of people do lots of small things then the impact will be huge. You CAN make a difference.
I love working with people who think like me, those who believe that people and the planet are of equal importance to profit. We need to do all we can to ensure we protect our planet and people.