Hello! ACE Market Research was founded by me, Amanda Claesens. I’ve been in the research industry since 1994.
I left uni after my Business Studies degree, still unsure about what I wanted to be when I “grew up”. I stumbled into a temporary job as a telephone interviewer for a local research company and found that I really enjoyed the nature and variety of the work – it gave me the direction I’d been seeking. I went on to find a graduate trainee job with a small research agency in Oxford, I built a solid career foundation and invested 20 years there.
In 2015 the time was right to set up my own consultancy. ACE Market Research was born. I now have a range of clients across all sectors from big blue chips through to smaller local charities. I’ve built long-term clients as well as taking on short-term one-off projects, every day is different and I can say, hand on heart, that work never feels like “work”.
Things that are important to me and my work …
Relationships – I’ve worked for many of my clients for over 15 years. Of course I’ll work with you on a one-off project, but I hope you’ll see the benefit of long-term partnership and come back for more insight. Many of my clients have become friends, I enjoy building relationships, but if long term isn’t what you are looking for, that’s fine too!
Integrity – In the age of “fake news” everything we do is under scrutiny. As a member of the Market Research Society I adhere to their Code of Conduct which ensures all research is conducted and reported in an appropriate manner.
Reliability – This is a really important value to me. I will deliver quality data, on time, every time. I’m organised to within an inch of my life, I don’t forget deadlines or conversations. You can count on me.
Simplicity – I am a numbers geek, I work with a lot of data, lots of numbers, lots of spreadsheets (which I know most people find incredibly dull!). I analyse and translate those numbers into meaningful information and will report in plain English, giving you a clear, actionable plan. Cryptic clues are not my thing!
Objectivity – I always look at both sides of the story in a calm and rational way. Sometimes research doesn’t give us the answers we want to hear, but it will always give us answers that we can turn into actions.