Privacy Notice
ACE Market Research is committed to protecting the privacy of the data we collect from our survey participants, our clients and our associates. This Privacy Policy covers all data that we collect, there are 10 sections.
1. Cookies
2. Links to other websites
3. Information for clients and associates
4. Information for survey participants
5. What rights do I have?
6. How can I see a copy of, amend, withdraw my consent or ask for any personal data you hold on me to be deleted?
7. How do I stop you contacting me with marketing materials?
8. Can I complain if I’m not happy with any of the above?
9. Other information
1. Cookies
Cookies are small text files which are sent to your computer which enable websites to recognise you. This website uses the following cookies –
Necessary – these are cookies are those deemed essential to enable this website to function correctly.
Google Analytics – a web analytics service provided by Google. Google Analytics uses cookies to help us analyse how visitors use the site, which pages they visit, how long they spend on each site etc. it does not collect personally identifiable information and does not track your movements between different websites.
You can learn more about cookies at http;//cookiepedia.co.uk
2. Links to other websites
There are links to other sites on this website, these third party providers may have different privacy policies from those detailed here. These other websites may send their own cookies to visitors or collect data. We assume no responsibility for the policies or practices of linked sites.
3. Information for clients and associates
If you are a client or associate of ACE Market Research we will collect and process information in relation to the projects we work on together. This information will be used for the SOLE purpose of each project and will not be shared with any third parties.
If you chose to receive our newsletter we will collect and process your name and email address. This information will be used for the SOLE purpose of sending you the newsletter and will not be shared with any third parties. Data security is important to us, all personal data is stored on an encrypted drive. We don’t keep data for longer than is necessary, we audit our information on a 6 monthly basis.
4. Information for survey participants
What information is being collected?
The survey will ask questions around your experiences of using certain products and services, or your thoughts on a proposed new development. In addition, we may ask for personal information (eg age, gender, income, marital status etc) this helps us to identify trends in the results (eg those under 35 years of age are less likely to buy Product A)
Why is this information being collected?
The information is collected to help design and produce products that better match customers’ preferences.
Who is collecting this information?
ACE Market Research is a market research consultancy based in the UK. We conduct research on behalf of our clients, in order to help them improve their products and services. ACE Market Research operates in the UK only, any data collected by ACE Market Research will remain in the UK.
How will my answers be used?
The answers you give to this questionnaire will be combined with the answers given by other participants, and will be reported in an aggregated, anonymous format. Your individual responses will not be identifiable to anyone other than ACE Market Research unless you give express permission.
How will you store my survey answers?
Data security is important to us, all personal data is stored on an encrypted drive.
Anonymous data is stored for 2 years, after which it is securely destroyed.
Personal information is kept for the duration of the project + 6 months, after which it is securely destroyed.
5. What rights do I have?
All activities are conducted in accordance with the Market Research Society Code of Conduct and follow current GDPR legislation. GDPR legislation defines the rights of individuals as follows,
the right to be informed
the right of access
the right to rectification
the right to erasure
the right to restrict processing
the right to data portability
the right to object
the right not to be subject to automated decision-making including profiling
6. How can I see a copy of, amend, withdraw my consent or ask for any personal data you hold on me to be deleted?
You may want us to amend or delete the information we have about you or you may want to see a copy of the personal data we hold and process on you by contacting us at amanda.claesens@acemr.co.uk
7. How do I stop you contacting me with marketing materials?
If you’ve previously consented to receiving our marketing materials but have now changed your mind and wish to withdraw consent you can do this at any time by simply emailing amanda.claesens@acemr.co.uk
8. Can I complain if I’m not happy with any of the above?
Yes. Our Privacy Officer has overall responsibility for the day-to-day implementation of this policy. If you’d like to make a complaint on how we have handled your personal data, you can contact us to have the matter investigated at amanda.claesens@acemr.co.uk. ACE Market Research takes complaints very seriously and we will respond to complaints as soon as possible and certainly within 30 days.
If you are not satisfied with our response or believe we are not processing your personal data in accordance with the current legislation you can complain to the UK Information Commissioner’s Office on:
0303 123 1113 | https://ico.org.uk/concerns/handling/
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
9. Other information
If you would like to see a copy of our Data Security Policy or our Data Retention Policy then please contact amanda.claesens@acemr.co.uk.
This document was updated on 7 October 2021.